Concept for a “Don’t Drink and Drive” campaign.
The results of drinking and driving can be fatal and the matter is serious, but to convey a more humorous message, I proposed the use of the figure of a guardian angel using famous movie figures known for being “tough”.
The first piece was inspired by actor Danny Trejo and the idea is that we can’t always count on a guardian angel capable of getting us out of every situation.
The tone of humor also led me to use a little more cartoonish features and more vivid tones, able to lighten the weight of the pictured scene.
