To celebrate Halloween 2024, Hellmann's launched a campaign inspired by its fans' boldest and craziest creations. For this campaign—developed by Ogilvy Toronto and produced by Black Madre—we created a series of circus-themed posters, spiced with a touch of mystery and horror, illustrating unique and curious dishes that showcase the mayonnaise's versatility, even at the culinary edge.
I led the coordination of this project alongside the incredibly talented team at Black Madre.
Cliente Hellmann's . Agência Ogilvy Toronto . Campanha Hellmann's House of Wonders . Production Company Black Madre . Creative Director André Maciel . Executive Director Tina Castro . Head of Planning Le Alves . Planning Beatriz Perrote . Executive Account Camila Holzmann . Head of Production Laryssa Andrade . Production Felipe Ribs . Head of Art André Maciel . Illustrators Diego Abreu, Rafael Duque, Pedro Gabriel, Leandro Dexter, Bruno Ferrante, Bob Souzza and Leo Soares . Tipografphy Ribeiro
Every detail, from the typography to the textures, was thoughtfully and carefully considered.
