During the fierce Formula 1 races of the 80s and 90s, rain meant anticipation for Brazilians. Ayrton Senna won 62% of his races on wet tracks.
Globoplay invited the Black Madre studio to work on this incredible campaign, in which we used rain as a graphic element, exploring the movement of water and its relationship to racing speed. The lettering was created using a manual technique that traced the flow of water across paper, and the visuals were designed from Ayrton’s perspective as he faced the wet track.
Cliente Globoplay . Agência Arplan . Campanha Senna - Cheering for the Rain . Production Company Black Madre . Creative Director André Maciel . Executive Director Tina Castro . Head of Planning Le Alves . Planning Beatriz Perrote e Tommy Martins . Executive Account Giovanna Destro . Head of Production Laryssa Andrade . Production Felipe Ribs . Illustrators André Maciel e Diego Abreu
